Perancangan Foto Produk Minuman Es Madu Sebagai Media Branding UMKM CV. Aqso Honey Bee

Abstract

This study aims to design product photography for honey ice drinks as a branding medium for the MSME CV. Aqso Honey Bee. In today's digital era, product visuals play a crucial role in attracting consumer attention and enhancing market competitiveness. This research employs a qualitative method with a case study approach at CV. Aqso Honey Bee. Data were collected through in-depth interviews, observations, and documentation. The product photography design process focuses on visual elements such as lighting, composition, colors, and product attributes that reflect the brand's identity. The findings indicate that high-quality product photography can enhance positive brand perception and consumer appeal. This study provides practical contributions for MSMEs in optimizing branding strategies through visual media.