Kritik Terhadap Juara Desain Packaging Kukubima

Abstract

This study evaluates the packaging design by Hans Christian Japutra using a formalist critique approach, which focuses on analyzing visual elements such as shape, color, and composition. The design successfully conveys a sense of energy and patriotism through dynamic visual elements. However, the complexity of these elements can obscure the main message of the product, and the use of bright colors may be too intense for some consumers. In conclusion, while the design effectively communicates energy and enthusiasm, more attention is needed to balance the elements so that the product's message is clearer and easier to understand.